Hi, I’m Hitesh Kumawat — a Product Designer from India.
12 years bridging engineering and design. Currently at Gracker AI, working on AI Search Optimization, helping brands understand their visibility across ChatGPT, Perplexity, Gemini, Copilot, and Google AI.
With over 12 years in tech, I specialize in turning complex technical architecture into reliable, user-centric experiences. My career has been dedicated to bridging the gap between sophisticated backend systems and the intuitive interfaces users trust.
Previously at LoginRadius, a leading CIAM platform, I focused on making security frictionless and managing authentication for millions of users.
Currently focused on AI Search Optimization at Gracker AI: helping brands understand their visibility score and increase brand citations across LLM platforms.
Off the clock, you'll find me on the Cricket pitch or plotting my next move on a Chess board.
A short list. Each one shipped, measured, and refined over multiple quarters.
User-centered, evidence-driven. Each phase has a clear deliverable and the next phase has the right to question it.
Understanding user behaviors, business goals, and market opportunities through interviews, competitor analysis, and stakeholder discussions.
Synthesizing research into clear problem statements, user personas, journey maps, and measurable product goals.
Exploring concepts, user flows, information architecture, and brainstorming solutions that balance user needs with business objectives.
Crafting wireframes, visual interfaces, design systems, and responsive layouts with usability and accessibility at the core.
Building interactive prototypes to simulate experiences, validate flows, and communicate design intent to engineering.
Evaluating designs through user testing, feedback sessions, and iterative refinement to enhance usability and performance.
Partnering with engineering on implementation, design QA, and continuous improvement based on analytics and feedback.
A blend of UX thinking, visual design, and frontend development, focused on scalable, user-centered digital experiences.
AIChatGPT
ClClaude
CoCopilot
GAAnalytics
MzMaze
FiFigma
FrFramer
AiIllustrator
PsPhotoshop
v0v0
LoLovable
NoNotionFounders, engineers, and teammates I've had the pleasure of shipping with.
"Hitesh has this rare combination of design taste and engineering literacy. He reads the codebase, asks the right questions, and ships specs that engineers actually want to build."
Abhismanyu SinghSoftware Engineer · ProjectDiscovery
"Brings clarity to ambiguous problem spaces. Within a week he had reframed our roadmap into something the team could actually execute on. Senior in every sense."
Deepali SoniPrincipal Product Manager · Nagarro
"The kind of designer who makes the whole team better. Strong opinions, loosely held. Pixel-perfect when it matters, pragmatic when it doesn't."
Versha GuptaSenior Engineer · Egnyte
Essays on design, frontend, and the systems behind good products.
